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Electronic Cigarette Ordering Made Simple Thanks To New PayPoint agreement with Go-Lites

A new agreement between Go-Lites and PayPoint means that retailers can now place orders for new stock through their PayPoint terminal.


With demand for e-cigarettes continuing to grow, this new agreement will make re-ordering of Go-Lites cigarettes simple, easy and convenient. The agreement between Go-Lites and PayPoint cuts out the ‘middle man’, enabling retailers to instantly place an order without having to go through a third party supplier or wholesaler.

As one of the UK’s fastest growing manufacturers of electronic cigarettes, Go-Lites, who offer a wide range of products with varying strengths and in six different flavours, also offer retailers the highest profit margins of any e-cigarette provider, with retailers taking home a healthy 40% return on sales.

With rechargeable starter kits priced at just £6.49 and the potential for retailers to receive up to £20 free in PayPoint CashOut vouchers, it is hoped that the combination of price, product variety and instant ordering via PayPoint will incentivise more retailers to promote healthier, cheaper smoking with Go-Lites. 

  

Bozlur Rahman, Director of Go-Lites, explains:

“Consumers often buy cigarettes on the move and the evidence is that they are willing to buy electronic cigarettes in the same way. We already know that our starter kits work well as an impulse purchase and that this leads to repeat sales, particularly when smokers realise they can save up to 70% when compared to purchasing tobacco cigarettes. More efficient ordering is clearly beneficial to both the retailer and their customers, which is why we are very proud to be working with PayPoint on this new initiative for e-cigarette stock replenishment.”

As a leading international provider of convenience payments and value-added services for the retail sector, the incorporation of e-cigarette ordering is an exciting addition to the PayPoint offering, and has the potential to revolutionise the way retailers engage with manufacturers.

Andrew Goddard, Retail Director at PayPointUK&Ireland, says:

”This agreement with Go-Lites is yet another example of our strategy of introducing additional products and services that help our retailers grow their businesses by attracting additional footfall, incremental sales and higher profits. This scheme will work in a similar way to our hugely successful SIM card distribution deal, with orders made quickly and simply through the PayPoint terminal and the products delivered directly to them 2 days later. We have plans to introduce further distribution deals in the coming months that we expect to prove just as popular and profitable for PayPoint retailers.”

About Go-Lites

Go-Lites is at the forefront of the new revolution in smoking and is one of theUK’s fastest-growing manufacturers of electronic cigarettes. The company has developed a wide range of premium-quality, non-disposable products, available in a wide range of strengths and six flavours. Go-Lites are competitively priced, attractively packaged, fully compliant and come with a 12 month warranty.

Go-Lites offer retailers two eye-catching display options and their rechargeable starter kits are priced at just £6.49. Retailers who chose to stock Go-Lites can benefit from their expert marketing support, professional POS merchandise and a profit margin of 40%, the highest currently available from an e-cigarette manufacturer.

For press enquiries relating to Go-Lites, please contact Jenna Gould on 0845 094 9658 or email Jenna@mediajems.co.uk

About PayPoint

PayPoint is a leading international provider of convenient payments and value added services to major consumer service organisations in the utility, housing, water, telecoms, media, financial services, transport, retail, e-commerce, gaming and public sectors. 

PayPointdelivers payments and services through a uniquely strong combination of local shops, internet and mobile distribution channels and handles over £14 billion from almost 740 million transactions annually for more than 6,000 clients and merchants. 

PayPointis widely recognised for its leadership in payment systems, smart technology and consumer service.

 Retail networks

ThePayPointbranded retail network across the UK numbers over 25,000 local shops (including Co-op, Spar, McColls, Costcutter, Sainsbury’s Local, Tesco Express, One Stop, Asda, Londis and thousands of independents), where it processes energy meter pre-payments, cash bill payments, mobile phone top-ups, transport tickets, BBC TV licences, cash withdrawals and a wide variety of other payment types. InRomania, the branded retail network numbers over 7,300 terminals located in local shops, processing cash bill payments for utilities, money transfers and mobile phone top-ups. In theRepublicofIreland, over 500 terminals in shops and credit unions process mobile top-ups and bill payments.

Collect+, a joint venture with Yodel, provides a parcel collection and drop off service at more than 5,250PayPointretailers. PayPoint’s ATM network numbers more than 2,800 ‘LINK’ branded machines across theUK, mainly in the same sites asPayPointterminals.

e&m commerce

PayPoint.net is an internet payment service provider linking into 16 major acquiring banks in theUK, Europe andNorth Americato deliver secure online credit and debit card payments for over 5,500 web merchants. It offers a comprehensive set of products ranging from a bureau service to a transaction gateway, and FraudGuard, an advanced service to mitigate the risk of fraud.

PayByPhone is a leading international provider of services to parking authorities allowing consumers to use their mobile phones to pay for their parking by credit or debit card.  It has contracts in theUK,France,Canadaand theUSA.

 For press enquiries relating to PayPoint, please contact Peter Brooker on 01707 600356 or 07900 418960 or email peterbrooker@paypoint.com.